Service Innovation is critical for service improvement and development that enhance customer satisfaction.
Besides the importance of technology and tangible products, innovativeness leverages customer satisfaction by stimulating their five senses perception. Service-Dominant Logic emphasises the role of innovativeness in service delivery in alignment with customer perception to create Service Innovation.
This study aims to explore the impact of innovativeness on customer satisfaction in the case of hotel operations as qualitative research. The findings suggest a conceptual model about the influences of 1) Innovative Humanic Clues, 2) Innovative Mechanic Clues and 3) Innovative Functional Clues on the customer’s Transaction-Specific Satisfaction.
The model explains how customers perceive innovativeness through the five senses and their evaluation on the innovativeness of the operations. The study, therefore, addresses the importance of innovativeness in service operation management to satisfy customer expectation for a new experience.
Publication Date: April 2020