Vietnam has emerged as a key market for international education in recent years, with almost 200,000 Vietnamese students studying overseas each year.

At the same time, Vietnam’s education system is also undergoing rapid transformation and internationalisation. This is leading to huge interest in opportunities for Transnational Education (TNE) – to deliver international tertiary level programs in Vietnam. Vietnam is the 9th largest source of international students globally, and a top #5 market globally for Australia, Canada and New Zealand

Acumen commissioned a first-ever public survey focused on the Transnational Education (TNE) market in Vietnam, working with research partner YouGov Decision Lab. The report surveyed over 1000 parents, at certain income levels and with children in the range of 8-22 years and offers both a concise summary of the survey’s findings, while also providing recommendations to providers looking at options for TNE delivery in Vietnam.

Key insights

  • The future is bright for TNE providers in Vietnam, as the middle-class population is rising, there is a clear preference for international programs, and parents are relatively positive about their children’s future prospects in Vietnam.
  • Parents are the primary decision-makers in their children’s higher education.
  • There is opportunity for international providers to partner with private institutions to offer TNE.
  • The demand and willingness to pay for international programs is greater in Hanoi, Ho Chi Minh, Hai Phong, Can Tho, Da Nang and Nha Trang.
  • Official offline channels are the most influential for convincing parents about TNE programs, however, the strength of the local and international partner in a given major/subject is also a critical decision factor.

This report was originally published by Acumen and has been republished with full permission from the author. To view the original resource please click here.

Publication Date
Friday 17th November, 2023
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