Social media have become an integral part of our modern society by providing platforms for users to create and exchange news, ideas, and information. The increasing use of social media has raised concerns about the reliability of the shared information, particularly information that is generated from anonymous users. Though prior studies have confirmed the important roles of heuristics and cues in the users’ evaluation of trustworthy information, there has been no research–to our knowledge–that categorised Facebook users based on their approaches to evaluating information credibility.
The findings offer insights that contribute to information processing literature. Moreover, marketing practitioners who aim to disseminate information effectively on social networks should take these user groups’ perspectives into consideration.
Publication Date: March 2021